How Many Witchers Are There
Pinrose Pinrose’s witch kit.However, as the cosmetics giant Sephora recently found out, mysticism and its more formal manifestation, witch culture, are not topics to be taken lightly. When the company tried to commodify and condense witch-related practices into a “Starter Witch Kit,” they managed to forcing the kit’s manufacturer to apologize.The kit was clearly aimed at dabblers in witchcraft, rather than those who actually practice it, which was perhaps part of the miscalculation.
Data on the existing population of self-identified practicing witches suggests that a robust—and growing—witch community exists. By the numbers: witches, Wiccans, and PagansThough the data is sparse, what we do know is that the practice of witchcraft has seen major growth in recent decades. As the witch aesthetic has risen, so has the number of people who identify as witches.The best source of data on the number of witches in the US comes from assessments of the Wicca population. Not all people who practice witchcraft consider themselves Wicca, but the religion makes up a significant subset, as Alden Wicker.
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AP/MATT DUNHAM Wiccan worshippers stand near the ancient stone monument of Stonehenge in the UK.Wicca is a largely Western religious movement that dates back to the mid-20th century in the US and UK. Although Trinity College hasn’t run a survey since 2008, the Pew Research Center picked up the baton in 2014. It found that 0.4% of Americans, or around 1 to 1.5 million people, identify as Wicca or Pagan—which suggests continued robust growth for the communities.Data on Wicca identification is ever sparser in the UK, the other country with a significant Wicca population. A 2011 found that there are 12,000 Wiccans in England and Wales, but previous surveys didn’t collect data on the group. The rise of witchcraft. The mainstreaming of mysticism makes sense when you consider how it overlaps with the interests of the millennial women.
As Wicker noted, witchcraft is the perfect religion for liberal millennials who are already involved in yoga and meditation, mindfulness, and new-age spirituality. With that foundation, they might show up for or, or begin to explore the more serious spiritual concepts at the root of these practices.This is all aided by the rise of witches on social media (just check out the extremely popular # hashtag on Instagram), and a certain kind of Instagrammable witchiness has been identified byfor example, is a bona fide witch influencer, with 329K Instagram followers, who practices “everyday magic for the modern mystic,” and appears at events like LA’s BeautyCon to do tarot readings.